Red Bamboo Marketing

Digital Marketing & Branding Agency in Red Bank, NJ

  • Home
  • Services
    • Branding & Identity
    • Digital Marketing
    • Marketing Strategy
    • Nonprofit Marketing
    • Event Marketing
    • Hispanic Marketing
    • Content Marketing
  • About
    • Customers
    • Customer Reviews
    • Case Studies
    • Awards
    • Careers
    • Community Involvement
  • Resources
  • News
  • Contact

Customer Success: NCR Marketing Strategy

November 5, 2014 By Alberto Garcia

ncr

“The team from Red Bamboo Marketing has become part of ours—working alongside us and providing key resources to help us deliver on our goals. They played an instrumental role in kick-starting the marketing operations and sales enablement strategies at NCR—turning us in to a performance-driving marketing organization. I am continuously impressed by their knowledge, expertise and speed of delivery. We look forward to working with them into the future!”

Susan Johnson, NCR Corporation CMO (former)

Everyday strategies to strengthen sales and marketing.

Challenge: Enabling the global sales organization with the right sales collateral at the right time during the sales process and tracking overall marketing results.

Solution: Our team developed a twofold strategy that allowed NCR to drive and measure sales enablement and marketing initiatives. We created and delivered high impact sales collateral, including the sales playbook—that was simple, easily accessible and aligned with NCR’s strategy.
To help illustrate the impact of marketing efforts, we developed the first ever cross line of business scorecard, enabling their team to track and measure marketing investments.

  • Shortened sales cycle: Creation of the sales playbook helped drives sales, achieve consistency, clarity and accessibility amongst sales tools.
  • Marketing operations: Developed a scorecard to show the impact of marketing efforts and drive investment strategy.
  • Smart investment strategy: Established by utilizing marketing benchmarks and implemented via interlock

» Become our next success story.

Featured Resources

Become a better marketer. Use our free resources to help you organize and amplify your marketing programs.

Digital Marketing Scorecard
Campaign Strategy Template
Marketing Budget Planner

See all resources

About Alberto Garcia

Alberto Garcia possesses vast experience in developing and implementing marketing strategies that elevate brand positioning, enable sales acceleration and produce memorable experiences for Global 500 brands. With innate knowledge of evolving markets, Alberto unravels the complexities of scaling global concepts to local applications—industry specific focus on technology, CPG, food & beverage and non-profit.

Schedule a Call

Want to grow your brand—but you’re not sure where to start? Contact us today for a free consultation.
Talk to Us

  • Home
  • Services
  • About
  • Resources
  • News
  • Contact

Copyright © 2025 Red Bamboo Marketing. Proudly located in Red Bank, NJ.

  • Contact
  • LinkedIn
  • Facebook
  • Twitter
  • YouTube
 

Loading Comments...