5 Reasons Why a Company Should Rebrand This time of the year we get a lot of requests for larger, what we call foundational marketing projects, like new website development and rebranding (brand identity and architecture). Lots of companies are looking to launch these types of projects at the beginning of the … [Read more...]
Tips and Tricks to Win on the Web
Article Summary: You're Doing Your Web Site Wrong: How Microsoft Partners Can Win on the Web Our CEO, Jennifer Garcia was asked to contribute website development advice to this article for Microsoft Partners, her remarks are suitable not just for Microsoft Partners, but for any business. See the highlights … [Read more...]
PlanetConnect’s New Website Shares 30+ Years of Event Management Knowledge
Tinton Falls, NJ - PlanetConnect proudly announces the launch of its new website, http://www.PlanetConnect.com/. Demonstrating an ongoing commitment to superior service, the re-design and development integrates a host of new digital features to improve customer engagement and make the process of event management … [Read more...]
Not to Miss Marketing Tactics and Trends for the Rest of 2017 and Beyond
The world of marketing is ever-changing and always evolving which is why it’s important to always be looking to upgrade and improve on old strategies. With the first half of 2017 coming to a close its time to look on to the second half with these 5 emerging trends that should be added to your existing programs or … [Read more...]
Where I’m From: My Mother’s Day Gift
I always deeply desired to be a writer, so this post really caught my attention. I came across it on the Revelry Press website. This site is published by Kate Minear Sorenson, a friend from high school and I asked her if I could share this idea on my blog. The post provided a simple to use template (below) that … [Read more...]
BANT isn’t just for Enterprise, SMBs may Benefit More
As a small business owner I spend a lot of time on business development. And as a marketing professional I have a lot of experience working with sales teams for small and enterprise businesses – both internally (client-side) and externally (agency-side). I, of course, am familiar with BANT - a sales strategy that … [Read more...]
Strong Brands have a Defined Brand Architecture
I recently did a speech on personal branding, and it got me thinking about the importance of brand architecture. The main point of the speech was around building your own personal brand purpose which is an element of most strong corporate brands. The brand purpose is the reason to believe, the reason you get out … [Read more...]
Building Your Personal Brand
Reflecting on 2016 It is the day before New Year’s Eve and like so many other people, I am reflecting on the past year. For me, I review the year from three perspectives – my personal life, my professional life and what I will consider my community life. This year has been challenging from all three perspectives … [Read more...]
The SEO Equation: A Golden Rule for Optimizing Your Site
Contrary to popular belief, SEO isn’t all about algorithm updates, keywords and black magic. While the former is a small part of it, and the latter is up for debate, SEO really boils down to a simple equation that nearly anyone can follow: SEO = Experience + Relevance + Authority Following this simple … [Read more...]
Employee Spotlight: Get to Know Michelle Sassa, Our Brand Strategist
We have our talented, devoted and genuine team to thank for our success at Red Bamboo Marketing. Here’s some fun and insightful facts about our impressive Brand & Positioning Strategist, Michelle Sassa. Your favorite company or brand to follow? I’ve always loved Nike. Their “Just Do It” positioning and … [Read more...]
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