The beauty of digital marketing lies in the fact that nearly everything can be tracked. Free tools like Google Analytics give you instant access to the actions, behaviors, and locations of prospects visiting your website, and more robust tools like Marketing Automation software can trace attribution across … [Read more...]
FREE Online Tools For Nonprofits
Through the years at red bamboo marketing we have had the opportunity to work with many nonprofits championing many causes. Our clients include the Affordable Housing Alliance, FORCE and, The Tigerlily Foundation just to name a few. We have helped young organizations take their first steps into relevance and … [Read more...]
NJ Governor Murphy Shout Out to Red Bamboo Marketing
The honorable New Jersey Governor Philip D. Murphy gave a shout out to Red Bamboo Marketing today to recognize businesses that have received a Small Business Emergency Grant from the New Jersey Economic Development Authority (NJEDA). Check out the 90-second clip from News 12 New … [Read more...]
Red Bamboo Marketing Wins Big at NJ Ad Club Awards
Red Bamboo Marketing Wins Second Consecutive 1st Place Jersey Award for Brand Identity in Nonprofit Work From NJ Ad Club Continuing the success of years past, Red Bamboo Marketing (RBM) was presented with a bevy of awards during the NJ Advertising Club’s prestigious Annual Jersey Awards Dinner held in Cedar … [Read more...]
Launching Revamped, Streamlined Website with a Focus on User Experience for Nonprofit
“If I sent you a list of ALL the things that look amazing, the list would be endless! It is a world of difference. Thank you!” Kathleen Kerr, Utility Department Director Compare The Old & New Sites (click to enlarge): [RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm … [Read more...]
Red Bamboo Marketing Helps New Jersey Nonprofit Improve Customer Experience
[RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, is proud to announce the launch of the Affordable Housing Alliance’s (AHA) new information portal and website, http://www.affordablehousingalliance.com/. The AHA, a full-service nonprofit organization dedicated … [Read more...]
When Your Two Worlds Collide – A Brand Story
Since 2012, I have been working on brands. Whether it was big enterprise brands or smaller ‘mom and pop’ brands, I learned a lot about brand strategy, brand development and brand messaging. I realized that a brand can truly help your business differentiate itself – if it is done well. At that point in time, … [Read more...]
Marketing Operations: Welcome To a New Era
Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]
Content Marketing Campaigns vs. Programs
Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]
Developing Rebranding Strategy
Five Tips to Include in a Rebranding Strategy If 2019 is the year that your organization or company will rebrand, here are some useful tips to include in your rebranding strategy: Define your rebranding strategy. For many business people, branding is all about the logo and ‘look and feel’ - colors, … [Read more...]