Affordable Housing Alliance Logo [RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, is proud to announce the launch of the Affordable Housing Alliance’s (AHA) new information portal and website, http://www.affordablehousingalliance.com/. The AHA, a … [Read more...]
When Your Two Worlds Collide – A Brand Story
Since 2012, I have been working on brands. Whether it was big enterprise brands or smaller ‘mom and pop’ brands, I learned a lot about brand strategy, brand development and brand messaging. I realized that a brand can truly help your business differentiate itself – if it is done well. At that point in time, … [Read more...]
5 KPIs Every Digital Marketer Needs to Track
The beauty of digital marketing lies in the fact that nearly everything can be tracked. Free tools like Google Analytics give you instant access to the actions, behaviors, and locations of prospects visiting your website, and more robust tools like Marketing Automation software can trace attribution across … [Read more...]
Marketing Operations: Welcome To a New Era
Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]
Content Marketing Campaigns vs. Programs
Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]
Developing Rebranding Strategy
Five Tips to Include in a Rebranding Strategy If 2019 is the year that your organization or company will rebrand, here are some useful tips to include in your rebranding strategy: Define your rebranding strategy. For many business people, branding is all about the logo and ‘look and feel’ - colors, … [Read more...]
Tigerlily Foundation Announces Have the Chat Program Launch
Stone Ridge, VA: Tigerlily Foundation, a national breast cancer foundation supporting young women, announced the launch of a new educational program, Have the Chat. Featuring new branding, Have the Chat expands Tigerlily’s current outreach to include expanded digital resources for young women to have more educated … [Read more...]
Red Bamboo Marketing Develops New Brand Identity for Local Nonprofit
The Affordable Housing Alliance Debuts New Brand Identity and Architecture [RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, announces debut of new brand identity and architecture for the Affordable Housing Alliance’s (AHA), a New Jersey based … [Read more...]
Red Bamboo Marketing Receives 1st Place Jersey Award
Red Bamboo Marketing Receives 1st Place Jersey Award for Brand Identity In NonProfit Work During NJ Ad Club’s 50th Annual Jersey Awards Red Bamboo Marketing (RBM) was awarded first place in the Brand Identity Not for Profit Work category during the NJ Advertising Club’s prestigious 50th Annual Jersey Awards … [Read more...]
When Should Your Company Rebrand?
5 Reasons Why a Company Should Rebrand This time of the year we get a lot of requests for larger, what we call foundational marketing projects, like new website development and rebranding. Lots of companies are looking to launch these types of projects at the beginning of the next year, 2019, and know that in … [Read more...]
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