Red Bamboo Marketing

Digital Marketing & Branding Agency in Red Bank, NJ

5 KPIs Every Digital Marketer Needs to Track

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The beauty of digital marketing lies in the fact that nearly everything can be tracked. Free tools like Google Analytics give you instant access to the actions, behaviors, and locations of prospects visiting your website, and more robust tools like Marketing Automation software can trace attribution across … [Read more...]

Marketing Operations: Welcome To a New Era

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Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]

Content Marketing Campaigns vs. Programs

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Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]

Developing Rebranding Strategy

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Five Tips to Include in a Rebranding Strategy If 2019 is the year that your organization or company will rebrand, here are some useful tips to include in your rebranding strategy: Define your rebranding strategy. For many business people, branding is all about the logo and ‘look and feel’ - colors, … [Read more...]

When Should Your Company Rebrand?

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5 Reasons Why a Company Should Rebrand This time of the year we get a lot of requests for larger, what we call foundational marketing projects, like new website development and rebranding. Lots of companies are looking to launch these types of projects at the beginning of the next year, 2019, and know that in … [Read more...]

Tips and Tricks to Win on the Web

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Article Summary: You're Doing Your Web Site Wrong: How Microsoft Partners Can Win on the Web Our CEO, Jennifer Garcia was asked to contribute website development advice to this article for Microsoft Partners, her remarks are suitable not just for Microsoft Partners, but for any business. See the highlights … [Read more...]