We’ve had the pleasure of working with a few high-impact nonprofits over the years. And for the most part, it’s been a gratifying and rewarding experience. Our company – Red Bamboo Marketing – has had the opportunity to work with The Affordable Housing Alliance, FORCE, and the Hope for Children Foundation of New … [Read more...]
The SEO Equation: A Golden Rule for Optimizing Your Site
Contrary to popular belief, SEO isn’t all about algorithm updates, keywords and black magic. While the former is a small part of it, and the latter is up for debate, SEO really boils down to a simple equation that nearly anyone can follow: SEO = Experience + Relevance + Authority Following this simple … [Read more...]
5 KPIs Every Digital Marketer Needs to Track
The beauty of digital marketing lies in the fact that nearly everything can be tracked. Free tools like Google Analytics give you instant access to the actions, behaviors, and locations of prospects visiting your website, and more robust tools like Marketing Automation software can trace attribution across … [Read more...]
FREE Online Tools For Nonprofits
Through the years at Red Bamboo Marketing we have had the opportunity to work with many nonprofits championing many causes. Our clients include the Affordable Housing Alliance, FORCE and, The Tigerlily Foundation just to name a few. We have helped young organizations take their first steps into relevance and … [Read more...]
Red Bamboo Marketing Wins Big at NJ Ad Club Awards
Red Bamboo Marketing Wins Second Consecutive 1st Place Jersey Award for Brand Identity in Nonprofit Work From NJ Ad Club Continuing the success of years past, Red Bamboo Marketing (RBM) was presented with a bevy of awards during the NJ Advertising Club’s prestigious Annual Jersey Awards Dinner held in Cedar … [Read more...]
Launching Revamped, Streamlined Website with a Focus on User Experience for Nonprofit
“If I sent you a list of ALL the things that look amazing, the list would be endless! It is a world of difference. Thank you!” Kathleen Kerr, Utility Department Director Compare The Old & New Sites (click to enlarge): [RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm … [Read more...]
Red Bamboo Marketing Helps New Jersey Nonprofit Improve Customer Experience
[RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, is proud to announce the launch of the Affordable Housing Alliance’s (AHA) new information portal and website, http://www.affordablehousingalliance.com/. The AHA, a full-service nonprofit organization dedicated … [Read more...]
When Your Two Worlds Collide – A Brand Story
Since 2012, I have been working on brands. Whether it was big enterprise brands or smaller ‘mom and pop’ brands, I learned a lot about brand strategy, brand development and brand messaging. I realized that a brand can truly help your business differentiate itself – if it is done well. At that point in time, … [Read more...]
Marketing Operations: Welcome To a New Era
Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]
Content Marketing Campaigns vs. Programs
Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]