Red Bamboo Marketing

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Customer Success: Broad Data Solutions

August 25, 2015 By Alberto Garcia

brand-identity-case-study

“Delivered on time, worked with us in a very collaborative way—you really took the time to understand our business, offerings and our team. You prodded us along, helped us understand the goals and used a solid methodology and approach to accomplish those goals.”

Ted Raffetto, CEO

Brand Identity: Singing from the same hymn sheet enhances the soul.

Challenge: BDS had a lot of soul—only it was not coming across in their messaging or brand identity. Customer-facing staff were not speaking the same language and the onboarding of salespeople was confusing due to unclear messaging and incomplete sales collateral.

Solution: Red Bamboo Marketing worked with the Broad Data Solutions executive team to refresh their brand and reinvigorate their people, with services including:

  • Strategic overview of the company, competitors, customers and market environment.
  • In-depth workshop to align executive priorities and develop new brand architecture.
  • Design of new identity, including logo, fonts, colors and consistent design elements.
  • Digital refresh, with new responsive web design and content development.

Results:

  • Launch of a new brand that embodied the heart and soul of BDS
  • A fresh new purpose and improved focus for both management and employees alike
  • Modernized look and sharper messaging that resulted in stronger sales approach

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About Alberto Garcia

Alberto Garcia possesses vast experience in developing and implementing marketing strategies that elevate brand positioning, enable sales acceleration and produce memorable experiences for Global 500 brands. With innate knowledge of evolving markets, Alberto unravels the complexities of scaling global concepts to local applications—industry specific focus on technology, CPG, food & beverage and non-profit.

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