“These guys are awesome and I hope to continue working with them. I’ve already recommended them to other companies.”
Avi Levine, STAR FUNDING, INC
A Successful Shift in Marketing Strategy from Referral Marketing to Inbound Lead Generation
STAR Funding specializes in providing purchase order funding and accounts receivable factoring. They provide secure and cost-effective financing options with leading industry expertise in manufacturing, wholesale, logistics, and finance. Their team of experts with decades of experience has only one goal; to help emerging businesses succeed and grow faster.
Challenge:
It’s important to keep evolving your marketing model to keep up with the times and that’s exactly what STAR Funding wanted. After years of referral marketing growth, STAR Funding looked to make a change and attract new business leads directly through their website. After failed attempts to do so on their own STAR Funding turned to us to help them achieve their inbound marketing goals.
Solution:
- Create a lasting organic search foundation on the STAR Funding website
- Develop a content strategy to increase website traffic
- Improve online local search footprint in NY metro area
- Implement website design changes to existing site for improved inbound lead conversion rates
- Introduce and improve use of online search keywords to generate conversions
Results:
- In the span of six months, elevated keywords from 0 in the top 20 to 10 in the top 20
- Optimized sitemap and web pages which increased website speed dramatically
- In a one year period, improved organic website traffic, bounce rates, and content engagement
- Leveraged third-party organizations to drive more traffic through link backs
- Optimized forms across the site, resulting in higher conversion rates