Adolfo Velasquez, National Account Director at LocalVox
Integrated program driving Inbound web leads.
Challenge: Growing, venture backed tech startup on Wall Street needed quality inbound leads to feed its growing sales team of 40+ national reps.
Solution: Implemented an ongoing content marketing and drip email program to attract new website visitors and convert them into marketing qualified leads. Led this effort via marketing automation and optimized content strategy based on specific target personas.
Results: In six months, increased website traffic from 14,600 to 22,500 per month, and inbound leads from 121 to 429:
- 255%: Increase in Inbound Leads by Month.
- 82%: Increase in 2 Month Rolling Leads.
- 54%: Increase in Web traffic by Month.