" I was recently a panelist on a 2023 marketing planning webinar preparing for uncertainty and growth. The webinar focused on a few key themes that emerged from a survey of mid-sized businesses. Here is a take on advice to address challenges in 2023 around staffing, strategy shifts, inflation and uncertainty, … [Read more...]
Marketing Operations: Welcome To a New Era
Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]
Developing Rebranding Strategy
Five Tips to Include in a Rebranding Strategy If 2019 is the year that your organization or company will rebrand, here are some useful tips to include in your rebranding strategy: Define your rebranding strategy. For many business people, branding is all about the logo and ‘look and feel’ - colors, … [Read more...]
Where I’m From: My Mother’s Day Gift
I always deeply desired to be a writer, so this post really caught my attention. I came across it on the Revelry Press website. This site is published by Kate Minear Sorenson, a friend from high school and I asked her if I could share this idea on my blog. The post provided a simple to use template (below) that … [Read more...]
BANT isn’t just for Enterprise, SMBs may Benefit More
As a small business owner I spend a lot of time on business development. And as a marketing professional I have a lot of experience working with sales teams for small and enterprise businesses – both internally (client-side) and externally (agency-side). I, of course, am familiar with BANT - a sales strategy that … [Read more...]