I recently did a speech on personal branding, and it got me thinking about the importance of brand architecture. The main point of the speech was around building your own personal brand purpose which is an element of most strong corporate brands. The brand purpose is the reason to believe, the reason you get out … [Read more...]
Building Your Personal Brand
Reflecting on 2016 It is the day before New Year’s Eve and like so many other people, I am reflecting on the past year. For me, I review the year from three perspectives – my personal life, my professional life and what I will consider my community life. This year has been challenging from all three perspectives … [Read more...]
Employee Spotlight: Get to Know Michelle Sassa, Our Brand Strategist
We have our talented, devoted and genuine team to thank for our success at Red Bamboo Marketing. Here’s some fun and insightful facts about our impressive Brand & Positioning Strategist, Michelle Sassa. Your favorite company or brand to follow? I’ve always loved Nike. Their “Just Do It” positioning and … [Read more...]
Employee Spotlight: Get to Know Megan Sullivan, Our Marketing Account Manager
We have our devoted and genuine team to thank for our success at Red Bamboo Marketing. Megan Sullivan is the go-to person at Red Bamboo, providing creative solutions and keeping both our team and our clients on target. Learn more about our passionate and talented Marketing Account Manager, Megan Sullivan: Your … [Read more...]
Stories from Mom: A Mother’s Day Tribute
If not for our mothers, none of us would exist. This is a pretty remarkable fact and one worth celebrating each year on the second Sunday of May. Mother’s Day is a day to show gratitude towards all mothers—whether mothers with a spouse and children, single moms or women with mother-like or nurturing attributes. … [Read more...]