Red Bamboo Marketing is fortunate to have FORCE, a non-profit organization, whose mission is to improve the lives of those affected by hereditary breast and ovarian cancer, as a client.
So yesterday’s news of Angelina Jolie’s decision was squarely on our radar. Below is an excerpt from an article that one of our lead creatives, Michelle Sassa, wrote on the news.
“This got me fuming. I’m all for sarcasm and snark when appropriate, but here we have a person of immeasurable influence sharing an experience that will educate so many others, and dissing on that should be off-limits. But sadly, big news stories like this often inspire a backlash, not to mention fear. Especially when people just skim the headlines, or the media paints the issue with broad strokes, failing to provide the facts people need to act, not just react.”
To read the full article, click here.