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Customer Success: Microsoft – Marketing Strategy

October 23, 2014 By Alberto Garcia

microsoft

“Landlord was the best program we have ever worked on at Microsoft. Working with the team at Red Bamboo Marketing has been a real pleasure at a variety of levels, from their professionalism and industry expertise to their flexibility and collaborative approach.”

Marcia Doron, Altico Advisors

Microsoft sees double digit revenue increase with channel program.

Challenge: Driving strong vertical marketing through the channel.

Solution: A program that combines a 12 month custom vertical demand generation program with one on one consulting and knowledge transfer.

Results: Increased pipeline and revenue growth validated need for strong vertical marketing. Partners in program continuing vertical approach and applying best practices and lessons learned:

  • Pipeline growth: Significant growth in pipeline for program participants.
  • Increase revenue: Double digit increase in revenue attained in first year.
  • Partner satisfaction: 95% Partner Satisfaction with Program.

» Become our next success story.

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About Alberto Garcia

Alberto Garcia possesses vast experience in developing and implementing marketing strategies that elevate brand positioning, enable sales acceleration and produce memorable experiences for Global 500 brands. With innate knowledge of evolving markets, Alberto unravels the complexities of scaling global concepts to local applications—industry specific focus on technology, CPG, food & beverage and non-profit.

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