Marcia Doron, Altico Advisors
Microsoft sees double digit revenue increase with channel program.
Challenge: Driving strong vertical marketing through the channel.
Solution: A program that combines a 12 month custom vertical demand generation program with one on one consulting and knowledge transfer.
Results: Increased pipeline and revenue growth validated need for strong vertical marketing. Partners in program continuing vertical approach and applying best practices and lessons learned:
- Pipeline growth: Significant growth in pipeline for program participants.
- Increase revenue: Double digit increase in revenue attained in first year.
- Partner satisfaction: 95% Partner Satisfaction with Program.