Regardless of your industry, experience level or business size, there are a few critical questions every marketer must answer. How effective is my marketing department or agency? Should we increase our budget this year? How can we attribute revenue growth to various marketing activities? For years, answers to … [Read more...]
An Introduction to Marketing Operations
In this new series, Jennifer Garcia takes a deep dive into the foundations of marketing operations. First, she covers how to create a meaningful marketing budget. In the second installment, she examines the most popular forms of marketing technology available, and how these tools enable marketers to get more done with less input. In part 3, Jennifer takes a deeper dive into marketing analytics, explaining how proper measurement systems can separate successful programs from duds. And in the final post in the series, you'll learn about the role of process in marketing operations - and how it ties all the other areas together.
Refining your Marketing Process As I write this I am are preparing for our end of year partner meeting. We have these meetings twice per year to make sure we are aligned, ensure we spout any grievances and to see how we can refine our processes so we can meet our brand purpose: genuine growth for customers and … [Read more...]
Part 3: Analytics & Reporting Part three in our series on marketing operations focuses on measurement, the reason for the emergence of marketing operations. If you remember, marketing operations emerged because there was a need for a more ‘accountable’ view of marketing. For most executives, … [Read more...]
A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations—including budgeting, technology, measurement and processes. It’s hard to overlook technology if you are discussing marketing operations, because without the … [Read more...]
This is part 1 in the series "A Brief Introduction to Marketing Operations". A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations, including budgeting, technology, measurement and processes. We started with … [Read more...]