“About six months ago, our director of marketing left on short notice, leaving us with no internal expertise to manage our growing internet and social-media presence. So far, they have met or exceeded our expectations, bringing both strategic and creative input to the table. They have integrated themselves into our operations and allowed us to develop and execute successful donor recruitment campaigns in traditionally difficult periods.”
Pascal George, CEO
Significant increase in blood donations through social media and strategically targeted campaigns.
Challenge: The Central Jersey Blood Center needed a strategic plan that would enable them to better communicate with existing donors – while attracting new ones.
Solution: Red Bamboo Marketing created a strategic plan that allowed CJBC to clearly communicate their needs via web, email, social media and search.
- Campaign development mixing inbound and outbound marketing.
- Campaign concept development – applying donor incentives.
- Social media campaigns that built and nurtured a community without asking for donations.
- Managed a monthly $10,000 paid search budget.
Results:
- Increased online appointments by 24% month over month
- More than doubled conversion rate, from 3.96% to 8.24%
- Delivered 52% more web traffic over 3 month campaign period
