Pascal George, CEO
Significant increase in blood donations through social media and strategically targeted campaigns.
Challenge: The Central Jersey Blood Center needed a strategic plan that would enable them to better communicate with existing donors – while attracting new ones.
Solution: Red Bamboo Marketing created a strategic plan that allowed CJBC to clearly communicate their needs via web, email, social media and search.
- Campaign development mixing inbound and outbound marketing.
- Campaign concept development – applying donor incentives.
- Social media campaigns that built and nurtured a community without asking for donations.
- Managed a monthly $10,000 paid search budget.
- Increased online appointments by 24% month over month
- More than doubled conversion rate, from 3.96% to 8.24%
- Delivered 52% more web traffic over 3 month campaign period