Everyday strategies to strengthen sales and marketing.
Challenges:
- Attract a broader range of consumers to upcoming Food and Wine event bringing awareness to the region
- Develop a strategy for tracking the success of the event
Solution: Developed an integrated digital program including Website, Social Media, Email Marketing, Creative development, Groupon and Livingsocial where an ongoing content marketing and drip email program attracted new website visitors and convert them into marketing qualified leads. Chef Roble from Bravo TV was one of the main drivers.
- 750 Visitors to the event – almost double from last year.
- 39 Vendors: 26 Food, 9 Beverage, 3 others.
- 7 Top Sponsors including J&J, Northfield Bank, Hyatt Hotels and others
- 6,072 Visits to main website. 4,728 unique visitors
