“The pop-up is pivotal in helping us engage with consumers, tailor services to their interests, and activate them immediately. In just three weeks, we increased device sales tremendously while boosting data plan attach rates—and we expect this kind of growth to continue.”
Cinthia Paola Ramírez, retail store manager, Claro Argentina
Spreading the word for Nokia and Operator Services
Challenge: Nokia requested to develop a retail strategy to gain a strategic advantage by bringing more value to consumers.
Solution: Create dynamic, multi-touch campaign to drive awareness, sales and activations.
- 31,000+ pop-up visitors as a result of effective co-promotion.
- 41% Nokia Store activations among device owners.
- 62% data plan attach rate.
- Country operators used its consumer database to promote services.
