Cinthia Paola Ramírez, retail store manager, Claro Argentina
Spreading the word for Nokia and Operator Services
Challenge: Nokia requested to develop a retail strategy to gain a strategic advantage by bringing more value to consumers.
Solution: Create dynamic, multi-touch campaign to drive awareness, sales and activations.
- 31,000+ pop-up visitors as a result of effective co-promotion.
- 41% Nokia Store activations among device owners.
- 62% data plan attach rate.
- Country operators used its consumer database to promote services.