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Customer Success: Nokia Communications Strategy

November 5, 2014 By Alberto Garcia

nokia

“We needed to connect people, internally—get people to share their best ideas and ways we can all improve marketing to drive sales. With your strategic vision, global channel expertise, and sharp content, we outperformed our expectations. Teams rallied behind leadership and worked together more effectively than ever before.”

Gopal Kutwaroo, Director of Operator Programs at Nokia (Former)

Everyday strategies to strengthen sales and marketing.

Challenge: Nokia Global Operator Marketing needed to align teams across regions with its top priorities to better drive sell-in and sell-out.

Solution: We created a consistent communications strategy that helped leadership promote its key goals and best channel opportunities.

  • Powerful leadership: We helped leadership motivate and align teams with top priorities.
  • Cohesive communications: 200 community members began engaging via newsletter, portal, and PR.
  • Best channel opportunities: We prioritized global channels to focus on the best funding opportunities.
  • Fast Sell-In experience: 6 top customers across 35 countries signed on for our standout sell-in.

» Become our next success story.

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About Alberto Garcia

Alberto Garcia possesses vast experience in developing and implementing marketing strategies that elevate brand positioning, enable sales acceleration and produce memorable experiences for Global 500 brands. With innate knowledge of evolving markets, Alberto unravels the complexities of scaling global concepts to local applications—industry specific focus on technology, CPG, food & beverage and non-profit.

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