Red Bank, NJ – April 27, 2016 – Red Bamboo Marketing is proud to announce the launch of American Choice Railing & Fencing’s new ecommerce website, www.americanchoicerailings.com. American Choice Railing and Fencing has demonstrated an ongoing commitment to superior products and service for their clients since June of 2007 and the new website now speaks to that.
The goal of the redesign was to help American Choice Railing & Fencing customers find and purchase a variety of outdoor products with ease. With a clean new look, enriched content, user-friendly navigation and an all-inclusive back-end update through Shopify, the website now boasts forward-looking functionality that places American Choice at the forefront of railing and fencing companies online.
“We enjoyed working closely with American Choice Railing & Fencing to offer a more convenient and intuitive online shopping experience for current and prospective customers, no matter what device they are on,” said Stephen Murphy, Partner and CMO of Red Bamboo Marketing.
Compare The Old & New Sites:
“In addition, the new website was designed in a way to help simplify American Choice’s own internal processes so that they can focus on what they do best—creating and installing quality railing and fencing to the areas builders and homeowners. With American Choice’s busy season about to hit full bloom we are excited to see the impact the site makes on the company as a whole.”
Through significant developments, the new website enhances the online shopping experience for builders and homeowners up and down the New Jersey Coastline and surrounding areas:
Restructured navigation: To enable visitors to quickly locate relevant information, the website routing was restructured from top down—from the main and footer navigation down to the page level. The site’s new double navigation bar creates more obvious points of entry. With the corporate menu split out from the product menu and vice versa, the entire process of searching and exploration based on the customer’s unique needs and wants is simplified.
Value-added imagery: When it comes to purchasing a product online, customers and potential buyers prefer to be able to see exactly what they are getting. The new website provides high resolution imagery for each product, as well as a gallery of installed railing, fencing and custom projects.
Focus on products and details: Product details, specifications, installation guides and a dedicated area for related products help give visitors, customers and potential buyers the information they need to know first, if the product is in fact what they need and second, if there are other products that they might want to consider purchasing for their project as well. In addition, customers can view what they have saved in their cart and make purchases directly from the website.
A fully responsive design: today’s customers are on the go, which is why easy access to the website on mobile devices whether a smartphone or tablet is just as important as through a laptop or desktop computer. Reflecting these shoppers buying habits, the new website is extremely user-friendly automatically adjusting its size depending on the device being used.
The American Choice Railing & Fencing website now offers a premier shopping experience for the area’s residents and builders with a railing or fencing project. For any company who wants to grow their business, the marketing experts at Red Bamboo Marketing offer integrated marketing solutions—including everything from branding and identity to website design and development.
About American Choice Railings & Fencing
Located in Wall, NJ, American Choice Railing & Fencing has been serving builders, contractors and homeowners along the New Jersey coastline and surrounding areas since 2007. Considered the area’s number one choice for railing and fencing services, they offer a complete line of top-quality IBC/IRC tested and approved railings and products. American Choice is committed to providing their customers with quality products and installation services at highly competitive prices.
About Red Bamboo Marketing
Located in Red Bank, New Jersey, Red Bamboo Marketing is a full-service marketing agency that helps companies grow faster through strategy, content marketing and technology. By applying their purpose of Genuine Growth to all that they do, Red Bamboo leverages the latest tools and technology to give their clients a competitive edge and help them attain measurable results.
