The Affordable Housing Alliance Debuts New Brand Identity and Architecture
[RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, announces debut of new brand identity and architecture for the Affordable Housing Alliance’s (AHA), a New Jersey based nonprofit.
The AHA, a full service nonprofit organization dedicated to expanding affordable housing resources in New Jersey for 27 years, worked with RBM, a local leader in nonprofit marketing, to evolve its brand identity. RBM collaborated with the AHA staff and Board of Directors to build an updated brand architecture including purpose, promise, and personality as well as a consistent set of key brand messages. The work culminated in an updated brand identity and logo.
Team members hard at work on the future
“Our new brand identity reflects our evolving status as one of New Jersey’s leading nonprofit agencies,” said Donna Blaze, CEO and Founder. “We decided to work with RBM because of their extensive nonprofit experience as well as their understanding of the challenge to preserve our current image while also encapsulating our growth as an organization.”
Established in 1991, the AHA has grown from one employee with a $25,000 grant to 80 employees and nearly $6 million in operations annually. The decision to build a new brand that preserved the AHA’s mission, while showing its evolution into becoming a full service agency, was a key factor in relaunching their brand identity. The new brand reflects AHA as one of New Jersey’s leading nonprofits providing housing and related relief to give every NJ citizen the opportunity to live a better life.
Collaboration leads to amazing things!
“Our creative process focuses on team engagement from our clients,” said Jennifer Garcia, Co-Founder and CEO of RBM. “Our team works with our clients, pulling together ideas from both sides, so that the final deliverable is a success.”
About Red Bamboo Marketing: Red Bamboo Marketing is a boutique agency located in the heart of Red Bank, NJ. Our mission is to help clients create powerful marketing programs, build lasting brands and achieve Genuine Growth™. We take pride in our approach, blending strategy, technology and content into each and every service we offer.
For more information on Red Bamboo Marketing’s nonprofit work visit http://redbamboomarketing.com/nonprofit