I was listening to the radio the other day, a rock station 104.3 from New York, whenever I listen to that station I hear something that takes me back to my youth. I grew up in New Jersey with two brothers in the 80’s, so you can imagine how much I heard the band Van Halen. Never a huge fan, I found myself more open to their music once I heard the song Right Now – more importantly once I saw the video on MTV. It was like no other video I had seen before and it really struck a chord with me. At that time it was *disruptive* and it turned me into a fan instantly. I started to enjoy, instead of tolerate, all of their music. What attracted me was that it stood out among all of the other videos that were on the air at the time – mostly videos of bands rocking-out on stage. This video was different; it connected with its viewers emotionally, just like the best brands do.
As a marketer, I believe in companies and people reinventing themselves…transforming themselves; the best brands and bands know just how to do that. The DJ playing that song the other day suggested to his listeners to watch the video again. I did, and was not disappointed. I recommend you do too, it is worth the 4 minutes and most of the messages are timeless.