Reaching New Insurance Customers with Local Search
Facing stiff local competition, LG Insurance agency needed a way to connect with nearby customers who wanted a more personalized approach to insurance shopping.
Red Bamboo Marketing helped LG Insurance Group by creating a local SEO strategy that would help the independent insurer drive local traffic for important insurance products, by focusing on four key areas:
- Website architecture and design
- Google My Business optimization
- Citation and business directory creation
- Localized content development
Through a joint effort, Red Bamboo Marketing helped LG Insurance Agency drive new local customers, helping increasing organic traffic significantly each year. The chart below highlights LG’s traffic from before Red Bamboo (2013), and each year since: