Until 10 years ago, nomenclature like standup, sprint and scrum master were completely foreign to me. I was introduced to the world of agile after taking on a client in the software development space in NYC. The early aughts saw the beginning of so many new ideas in business, including SEO, podcasting and a … [Read more...]
Are You Ignoring 97% of Your Customers?
Most sales and marketing strategies I encounter focus on one key principle: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and marketing point of view. You need to show ROI from your efforts, and bringing in new customers is the ultimate marketing … [Read more...]