Until 10 years ago, nomenclature like standup, sprint and scrum master were completely foreign to me. I was introduced to the world of agile after taking on a client in the software development space in NYC. The early aughts saw the beginning of so many new ideas in business, including SEO, podcasting and a … [Read more...]
Back to Basics: Focus on Marketing Fundamentals for Better Results
Like millions of Americans, I spent this past weekend plopped on my couch watching the NFL kickoff weekend. While my not-so-home-team Dallas Cowboys were getting embarrassed on national TV, it gave me time to reflect on a couple thoughts: I wish I could go 1994 and tell younger Steve that liking the Cowboys … [Read more...]