We’ve had a few months to think about the resolutions we made back in January. Now is the best time to reflect on what is working, and more importantly, what isn’t. Did we pick up any new habits? Conquer one of our vices? Finally fix the leaky sink?
Whether your goal is to improve yourself, your business or the world, resolutions will help make you better. At Red Bamboo Marketing we are committed to achieving genuine growth for our customers by improving our processes, guiding our customers in the right direction, and asking for meaningful feedback from everyone that works with us.
This week, we asked ourselves what our agency can do to better serve our clients. We decided to come up with a methodology and set of tools that focus on the concept of “betterment.”
This methodology consists of three phases: Look In. Step out. Rise up.
If we desire to get better at something we first need to identify the current state of affairs. We must be honest with ourselves about what’s working, what’s not working, and what has yet to be started.
To do this, we ask our clients to look in and reflect on their business and ask a variety of introspective questions, including:
- Have we prioritized actions that will make us more successful?
- Have we set SMART goals for the year?
- Do we have a strong brand purpose?
- Is our website up to date?
- Does our logo match our identity?
- Do we have sales materials that clearly communicate our value?
- Do we have a scorecard to measure success?
Looking in requires you to think hard about your goals. This allows you to prioritize, strategize and create a plan that will point you in the direction of betterment.
The process of betterment doesn’t stop with planning – you need step out. Stepping out requires you to be bold, to try new things and to resolve a policy towards action. Now that the introspection of the look in phase is complete, its time to launch that new site, new brand, new campaign, or new sales materials. Get out and make it happen. If you want to be better at something you have to have the courage to get it.
Movement does not necessarily equal progress, and not everything you do in the step out phase will work. In order to grow and scale, we need to rise up to meet the challenges brought on by our plan. To rise up, you must improve the things that are working and divest anything that isn’t. If we want to be better at something, we have to know what to champion and what to throw out.
Advancing Towards Betterment
Now for the million dollar question: how do you apply this methodology? Red Bamboo Marketing has put together a series of tools to fast track you towards betterment.
Visit our resources page for our growing list of tools, templates and guidelines to help you grow. Consider bookmarking as we publish new tools regularly.