It’s been a busy summer—and with it coming to a close we’re excited to share what we’ve been up to. During the last few months, we seized the opportunity to reinvent ourselves. A new agency—and a new name—backed with the same leadership businesses have come to know and trust. Building a strategic foundation … [Read more...]
Are You Ignoring 97% of Your Customers?
Most sales and marketing strategies I encounter focus on one key principle: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and marketing point of view. You need to show ROI from your efforts, and bringing in new customers is the ultimate marketing … [Read more...]