I recently did a speech on personal branding, and it got me thinking about the importance of brand architecture. The main point of the speech was around building your own personal brand purpose which is an element of most strong corporate brands. The brand purpose is the reason to believe, the reason you get out … [Read more...]
Building Your Personal Brand
Reflecting on 2016 It is the day before New Year’s Eve and like so many other people, I am reflecting on the past year. For me, I review the year from three perspectives – my personal life, my professional life and what I will consider my community life. This year has been challenging from all three perspectives … [Read more...]
Employee Spotlight: Get to Know Michelle Sassa, Our Brand Strategist
We have our talented, devoted and genuine team to thank for our success at Red Bamboo Marketing. Here’s some fun and insightful facts about our impressive Brand & Positioning Strategist, Michelle Sassa. Your favorite company or brand to follow? I’ve always loved Nike. Their “Just Do It” positioning and … [Read more...]
Red Bamboo Marketing Launches New Ecommerce Website for American Choice Railing & Fencing
Red Bank, NJ - April 27, 2016 – Red Bamboo Marketing is proud to announce the launch of American Choice Railing & Fencing’s new ecommerce website, www.americanchoicerailings.com. American Choice Railing and Fencing has demonstrated an ongoing commitment to superior products and service for their clients since … [Read more...]
Employee Spotlight: Get to Know Megan Sullivan, Our Marketing Account Manager
We have our devoted and genuine team to thank for our success at Red Bamboo Marketing. Megan Sullivan is the go-to person at Red Bamboo, providing creative solutions and keeping both our team and our clients on target. Learn more about our passionate and talented Marketing Account Manager, Megan Sullivan: Your … [Read more...]
Stories from Mom: A Mother’s Day Tribute
If not for our mothers, none of us would exist. This is a pretty remarkable fact and one worth celebrating each year on the second Sunday of May. Mother’s Day is a day to show gratitude towards all mothers—whether mothers with a spouse and children, single moms or women with mother-like or nurturing attributes. … [Read more...]
Employee Spotlight: Get to Know Our Partner & CEO, Jennifer Garcia
Red Bamboo Marketing is what it is today, thanks to our talented, devoted and genuine team. Our Partner and Chief Executive Officer, Jennifer Garcia, knows how to seize opportunity and has roused the best talents from the world’s most brilliant brand thinkers, leaders and communicators. Learn more about our … [Read more...]
The Importance of Our Morning Standup
Until 10 years ago, nomenclature like standup, sprint and scrum master were completely foreign to me. I was introduced to the world of agile after taking on a client in the software development space in NYC. The early aughts saw the beginning of so many new ideas in business, including SEO, podcasting and a … [Read more...]
Employee Spotlight: Get to Know Alberto Garcia
Red Bamboo Marketing would not be the successful agency it is without our talented, genuine and devoted team. And now you can get to know the people that make Red Bamboo Marketing. Here's some fun facts you might not have known about Alberto Garcia. Your favorite company or brand to follow? Difficult to … [Read more...]
Stop Focusing on What’s New and Start Focusing on What Works
I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]