Contrary to popular belief, SEO isn’t all about algorithm updates, keywords and black magic. While the former is a small part of it, and the latter is up for debate, SEO really boils down to a simple equation that nearly anyone can follow: SEO = Experience + Relevance + Authority Following this simple … [Read more...]
Employee Spotlight: Get to Know Michelle Sassa, Our Brand Strategist
We have our talented, devoted and genuine team to thank for our success at Red Bamboo Marketing. Here’s some fun and insightful facts about our impressive Brand & Positioning Strategist, Michelle Sassa. Your favorite company or brand to follow? I’ve always loved Nike. Their “Just Do It” positioning and … [Read more...]
Red Bamboo Marketing Launches New Ecommerce Website for American Choice Railing & Fencing
Red Bank, NJ - April 27, 2016 – Red Bamboo Marketing is proud to announce the launch of American Choice Railing & Fencing’s new ecommerce website, www.americanchoicerailings.com. American Choice Railing and Fencing has demonstrated an ongoing commitment to superior products and service for their clients since … [Read more...]
Employee Spotlight: Get to Know Megan Sullivan, Our Marketing Account Manager
We have our devoted and genuine team to thank for our success at Red Bamboo Marketing. Megan Sullivan is the go-to person at Red Bamboo, providing creative solutions and keeping both our team and our clients on target. Learn more about our passionate and talented Marketing Account Manager, Megan Sullivan: Your … [Read more...]
Stories from Mom: A Mother’s Day Tribute
If not for our mothers, none of us would exist. This is a pretty remarkable fact and one worth celebrating each year on the second Sunday of May. Mother’s Day is a day to show gratitude towards all mothers—whether mothers with a spouse and children, single moms or women with mother-like or nurturing attributes. … [Read more...]
Employee Spotlight: Get to Know Our Partner & CEO, Jennifer Garcia
Red Bamboo Marketing is what it is today, thanks to our talented, devoted and genuine team. Our Partner and Chief Executive Officer, Jennifer Garcia, knows how to seize opportunity and has roused the best talents from the world’s most brilliant brand thinkers, leaders and communicators. Learn more about our … [Read more...]
The Importance of Our Morning Standup
Until 10 years ago, nomenclature like standup, sprint and scrum master were completely foreign to me. I was introduced to the world of agile after taking on a client in the software development space in NYC. The early aughts saw the beginning of so many new ideas in business, including SEO, podcasting and a … [Read more...]
Employee Spotlight: Get to Know Our Partner & COO, Alberto Garcia
Red Bamboo Marketing would not be the successful agency it is without our talented, genuine and devoted team. And now you can get to know the people that make Red Bamboo Marketing. Here's some fun facts you might not have known about our Partner and COO, Alberto Garcia. Your favorite company or brand to … [Read more...]
Stop Focusing on What’s New and Start Focusing on What Works
I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]
Three Steps to Betterment: Look In, Step Out, Rise Up
We’ve had a few months to think about the resolutions we made back in January. Now is the best time to reflect on what is working, and more importantly, what isn’t. Did we pick up any new habits? Conquer one of our vices? Finally fix the leaky sink? Whether your goal is to improve yourself, your business or the … [Read more...]