[RED BANK, NJ]: Red Bamboo Marketing (RBM), a boutique marketing firm specializing in nonprofit work, is proud to announce the launch of the Affordable Housing Alliance’s (AHA) new information portal and website, http://www.affordablehousingalliance.com/. The AHA, a full-service nonprofit organization dedicated … [Read more...]
When Your Two Worlds Collide – A Brand Story
Since 2012, I have been working on brands. Whether it was big enterprise brands or smaller ‘mom and pop’ brands, I learned a lot about brand strategy, brand development and brand messaging. I realized that a brand can truly help your business differentiate itself – if it is done well. At that point in time, … [Read more...]
Content Marketing Campaigns vs. Programs
Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]
Developing Rebranding Strategy
Five Tips to Include in a Rebranding Strategy If 2019 is the year that your organization or company will rebrand, here are some useful tips to include in your rebranding strategy: Define your rebranding strategy. For many business people, branding is all about the logo and ‘look and feel’ - colors, … [Read more...]
Tigerlily Foundation Announces Have the Chat Program Launch
Stone Ridge, VA: Tigerlily Foundation, a national breast cancer foundation supporting young women, announced the launch of a new educational program, Have the Chat. Featuring new branding, Have the Chat expands Tigerlily’s current outreach to include expanded digital resources for young women to have more educated … [Read more...]