I always deeply desired to be a writer, so this post really caught my attention. I came across it on the Revelry Press website. This site is published by Kate Minear Sorenson, a friend from high school and I asked her if I could share this idea on my blog. The post provided a simple to use template (below) that … [Read more...]
Customer Success: FORCE XRAYS
“Amazing job! Amazing team! I can’t think of an area of improvement, [they] are part of our team!” Karen Kramer, Head of Marketing, FORCE Connecting a New Program's Brand to its Audience The CDC-funded XRAYS (eXamining Relevance of Articles for Young Survivors) program gives young breast cancer … [Read more...]
BANT isn’t just for Enterprise, SMBs may Benefit More
As a small business owner I spend a lot of time on business development. And as a marketing professional I have a lot of experience working with sales teams for small and enterprise businesses – both internally (client-side) and externally (agency-side). I, of course, am familiar with BANT - a sales strategy that … [Read more...]
Strong Brands have a Defined Brand Architecture
I recently did a speech on personal branding, and it got me thinking about the importance of brand architecture. The main point of the speech was around building your own personal brand purpose which is an element of most strong corporate brands. The brand purpose is the reason to believe, the reason you get out … [Read more...]
Building Your Personal Brand
Reflecting on 2016 It is the day before New Year’s Eve and like so many other people, I am reflecting on the past year. For me, I review the year from three perspectives – my personal life, my professional life and what I will consider my community life. This year has been challenging from all three perspectives … [Read more...]