“Amazing job! Amazing team! I can’t think of an area of improvement, [they] are part of our team!” Karen Kramer, Head of Marketing, FORCE Connecting a New Program's Brand to its Audience The CDC-funded XRAYS (eXamining Relevance of Articles for Young Survivors) program gives young breast cancer … [Read more...]
Understanding Audience Intent (Or, Why Your Social Posts Keep Tanking)
It’s been three days since your latest social campaign went live, and you can’t stop hitting the refresh button in your browser. No new notifications. No engagement. And only three likes to show for your efforts. Three likes! And that's despite having thousands of followers for your page. What could have gone … [Read more...]