Red Bamboo Marketing

Digital Marketing & Branding Agency in Red Bank, NJ

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Momma Always Said. A Tribute To Our Mothers

May 9, 2015 By Alberto Garcia

a-tribute-to-moms

All that I am, or hope to be, I owe to my angel mother. Abraham Lincoln, legendary son & Top 10 All-time American Honest Abe couldn't have said it any better, so I'll keep the intro short and sweet. This Mother's Day, the Red Bamboo Marketing team and a few of our close colleagues, clients and friends invite … [Read more...]

Evergreen Content vs. Newsjacking: The Pros & Cons of Each

May 5, 2015 By Alberto Garcia

content-planning-evergreen-newsjacking-web

When you start to think about it, the idea of writing a blog (or any content for that matter) is daunting. To stay top of mind, you need to create new content on a regular basis. And to create new content, you have to either come up with a new idea, spin an old one, or latch on to a topic that someone else is … [Read more...]

How to Build a Marketing Budget

April 27, 2015 By Red Bamboo Marketing

marketing-operations-budget

This is part 1 in the series "A Brief Introduction to Marketing Operations".  A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations, including budgeting, technology, measurement and processes. We started with … [Read more...]

Can Angelina Jolie’s announcement drive more awareness?

March 25, 2015 By Jennifer Garcia

Red Bamboo Marketing is fortunate to have FORCE, a non-profit organization, whose mission is to improve the lives of those affected by hereditary breast and ovarian cancer, as a client. So yesterday’s news of Angelina Jolie’s decision was squarely on our radar. Below is an excerpt from an article that one of … [Read more...]

2015 Marketing Trends Predictions: Useful or Not?

November 16, 2014 By Jennifer Garcia

2015-marketing-trends

So it is November and already I have read my first article on 2015 marketing trends & predictions thanks to Media Bistro. I am sure it is the first of many that will come across my desk from now until the end of the year. While I enjoy reading these, after about the 5th one it all becomes the same message and … [Read more...]

Right now is the time to try something new.

October 20, 2014 By Jennifer Garcia

I was listening to the radio the other day, a rock station 104.3 from New York, whenever I listen to that station I hear something that takes me back to my youth.  I grew up in New Jersey with two brothers in the 80’s, so you can imagine how much I heard the band Van Halen.  Never a huge fan, I found myself more … [Read more...]

Back to Basics: Focus on Marketing Fundamentals for Better Results

September 8, 2014 By Alberto Garcia

marketing-fundamentals

Like millions of Americans, I spent this past weekend plopped on my couch watching the NFL kickoff weekend. While my not-so-home-team Dallas Cowboys were getting embarrassed on national TV, it gave me time to reflect on a couple thoughts: I wish I could go 1994 and tell younger Steve that liking the Cowboys … [Read more...]

Introducing Red Bamboo Marketing: Two River Marketing and Bamboo Interactive Join Forces

September 2, 2014 By Alberto Garcia

It’s been a busy summer—and with it coming to a close we’re excited to share what we’ve been up to. During the last few months, we seized the opportunity to reinvent ourselves. A new agency—and a new name—backed with the same leadership businesses have come to know and trust. Building a strategic foundation … [Read more...]

Are You Ignoring 97% of Your Customers?

October 3, 2013 By Alberto Garcia

b2b demand generation

Most sales and marketing strategies I encounter focus on one key principle: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and marketing point of view. You need to show ROI from your efforts, and bringing in new customers is the ultimate marketing … [Read more...]

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