All that I am, or hope to be, I owe to my angel mother. Abraham Lincoln, legendary son & Top 10 All-time American Honest Abe couldn't have said it any better, so I'll keep the intro short and sweet. This Mother's Day, the Red Bamboo Marketing team and a few of our close colleagues, clients and friends invite … [Read more...]
Evergreen Content vs. Newsjacking: The Pros & Cons of Each
When you start to think about it, the idea of writing a blog (or any content for that matter) is daunting. To stay top of mind, you need to create new content on a regular basis. And to create new content, you have to either come up with a new idea, spin an old one, or latch on to a topic that someone else is … [Read more...]
How to Build a Marketing Budget
This is part 1 in the series "A Brief Introduction to Marketing Operations". A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations, including budgeting, technology, measurement and processes. We started with … [Read more...]
Can Angelina Jolie’s announcement drive more awareness?
Red Bamboo Marketing is fortunate to have FORCE, a non-profit organization, whose mission is to improve the lives of those affected by hereditary breast and ovarian cancer, as a client. So yesterday’s news of Angelina Jolie’s decision was squarely on our radar. Below is an excerpt from an article that one of … [Read more...]
2015 Marketing Trends Predictions: Useful or Not?
So it is November and already I have read my first article on 2015 marketing trends & predictions thanks to Media Bistro. I am sure it is the first of many that will come across my desk from now until the end of the year. While I enjoy reading these, after about the 5th one it all becomes the same message and … [Read more...]
Right now is the time to try something new.
I was listening to the radio the other day, a rock station 104.3 from New York, whenever I listen to that station I hear something that takes me back to my youth. I grew up in New Jersey with two brothers in the 80’s, so you can imagine how much I heard the band Van Halen. Never a huge fan, I found myself more … [Read more...]
Back to Basics: Focus on Marketing Fundamentals for Better Results
Like millions of Americans, I spent this past weekend plopped on my couch watching the NFL kickoff weekend. While my not-so-home-team Dallas Cowboys were getting embarrassed on national TV, it gave me time to reflect on a couple thoughts: I wish I could go 1994 and tell younger Steve that liking the Cowboys … [Read more...]
Introducing Red Bamboo Marketing: Two River Marketing and Bamboo Interactive Join Forces
It’s been a busy summer—and with it coming to a close we’re excited to share what we’ve been up to. During the last few months, we seized the opportunity to reinvent ourselves. A new agency—and a new name—backed with the same leadership businesses have come to know and trust. Building a strategic foundation … [Read more...]
Are You Ignoring 97% of Your Customers?
Most sales and marketing strategies I encounter focus on one key principle: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and marketing point of view. You need to show ROI from your efforts, and bringing in new customers is the ultimate marketing … [Read more...]