"You guys were amazing. Thanks for your help with the site and for the support and hard work through this project! Chris Fusaro, The Forum Group - Vice President Compare The Old & New Sites (click to enlarge): Preserving the Heritage of a Staffing Leader through Brand and Website … [Read more...]
Strong Brands have a Defined Brand Architecture
I recently did a speech on personal branding, and it got me thinking about the importance of brand architecture. The main point of the speech was around building your own personal brand purpose which is an element of most strong corporate brands. The brand purpose is the reason to believe, the reason you get out … [Read more...]
Building Your Personal Brand
Reflecting on 2016 It is the day before New Year’s Eve and like so many other people, I am reflecting on the past year. For me, I review the year from three perspectives – my personal life, my professional life and what I will consider my community life. This year has been challenging from all three perspectives … [Read more...]
3 Subtle Marketing Techniques You Should Adopt Immediately
The words "subtle" and "marketing" aren't often used in the same sentence, except when accompanied by the word "not." But that doesn't mean all your marketing efforts have to be in your face. In fact, some of the best calls to action can be added in the least likely of places. Here are just a few of my favorite … [Read more...]
Right now is the time to try something new.
I was listening to the radio the other day, a rock station 104.3 from New York, whenever I listen to that station I hear something that takes me back to my youth. I grew up in New Jersey with two brothers in the 80’s, so you can imagine how much I heard the band Van Halen. Never a huge fan, I found myself more … [Read more...]