When you start to think about it, the idea of writing a blog (or any content for that matter) is daunting. To stay top of mind, you need to create new content on a regular basis. And to create new content, you have to either come up with a new idea, spin an old one, or latch on to a topic that someone else is … [Read more...]
Are You Ignoring 97% of Your Customers?
Most sales and marketing strategies I encounter focus on one key principle: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and marketing point of view. You need to show ROI from your efforts, and bringing in new customers is the ultimate marketing … [Read more...]