We’ve had the pleasure of working with a few high-impact nonprofits over the years. And for the most part, it’s been a gratifying and rewarding experience. Our company – Red Bamboo Marketing – has had the opportunity to work with The Affordable Housing Alliance, FORCE, and the Hope for Children Foundation of New … [Read more...]
Content Marketing Campaigns vs. Programs
Why not understanding the difference could be crippling your content efforts Despite what some may say, not all content is equal. In fact, there is an important difference depending on the goal and categorization of your content. Identifying which content path you are on and where your content belongs are … [Read more...]
Customer Success: FORCE XRAYS
“Amazing job! Amazing team! I can’t think of an area of improvement, [they] are part of our team!” Karen Kramer, Head of Marketing, FORCE Connecting a New Program's Brand to its Audience The CDC-funded XRAYS (eXamining Relevance of Articles for Young Survivors) program gives young breast cancer … [Read more...]
Stop Focusing on What’s New and Start Focusing on What Works
I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]
The Definitive Blogging Checklist for Digital Marketers
Processes are a marketer's best friend. By creating a set of rules to help you focus, a good list allows you to write creative, effective posts that require less editing. And today, I'm pleased to share my personal 26-point blogging checklist with you. This comprehensive set of guidelines and best practices has … [Read more...]