" I was recently a panelist on a 2023 marketing planning webinar preparing for uncertainty and growth. The webinar focused on a few key themes that emerged from a survey of mid-sized businesses. Here is a take on advice to address challenges in 2023 around staffing, strategy shifts, inflation and uncertainty, … [Read more...]
Nonprofit Marketing: Lessons we’ve learned in the last 4 Years
We’ve had the pleasure of working with a few high-impact nonprofits over the years. And for the most part, it’s been a gratifying and rewarding experience. Our company – Red Bamboo Marketing – has had the opportunity to work with The Affordable Housing Alliance, FORCE, and the Hope for Children Foundation of New … [Read more...]
BANT isn’t just for Enterprise, SMBs may Benefit More
As a small business owner I spend a lot of time on business development. And as a marketing professional I have a lot of experience working with sales teams for small and enterprise businesses – both internally (client-side) and externally (agency-side). I, of course, am familiar with BANT - a sales strategy that … [Read more...]
Stop Focusing on What’s New and Start Focusing on What Works
I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]
Three Steps to Betterment: Look In, Step Out, Rise Up
We’ve had a few months to think about the resolutions we made back in January. Now is the best time to reflect on what is working, and more importantly, what isn’t. Did we pick up any new habits? Conquer one of our vices? Finally fix the leaky sink? Whether your goal is to improve yourself, your business or the … [Read more...]