Easy. Custom. Scalable. This is the holy trinity for digital tools, and yet there’s a hitch: you can only pick two. When it comes to implementing a new company website, this becomes quite evident. Marketing wants a website that’s easy to update and add content on the fly. Executives want a custom site that … [Read more...]
2015 Marketing Trends Predictions: Useful or Not?
So it is November and already I have read my first article on 2015 marketing trends & predictions thanks to Media Bistro. I am sure it is the first of many that will come across my desk from now until the end of the year. While I enjoy reading these, after about the 5th one it all becomes the same message and … [Read more...]
Right now is the time to try something new.
I was listening to the radio the other day, a rock station 104.3 from New York, whenever I listen to that station I hear something that takes me back to my youth. I grew up in New Jersey with two brothers in the 80’s, so you can imagine how much I heard the band Van Halen. Never a huge fan, I found myself more … [Read more...]
Back to Basics: Focus on Marketing Fundamentals for Better Results
Like millions of Americans, I spent this past weekend plopped on my couch watching the NFL kickoff weekend. While my not-so-home-team Dallas Cowboys were getting embarrassed on national TV, it gave me time to reflect on a couple thoughts: I wish I could go 1994 and tell younger Steve that liking the Cowboys … [Read more...]