I was pregnant with my second daughter when I started my first business. And boy did I fall into it. New to being a parent—I was also new to managing my own business. Balancing both was a struggle. And while there are similarities—lessons, difficulties and triumphs—business and motherhood responsibilities seemed … [Read more...]
Understanding Audience Intent (Or, Why Your Social Posts Keep Tanking)
It’s been three days since your latest social campaign went live, and you can’t stop hitting the refresh button in your browser. No new notifications. No engagement. And only three likes to show for your efforts. Three likes! And that's despite having thousands of followers for your page. What could have gone … [Read more...]
Easy, Custom or Scalable: Pick 2 for Your Next Website
Easy. Custom. Scalable. This is the holy trinity for digital tools, and yet there’s a hitch: you can only pick two. When it comes to implementing a new company website, this becomes quite evident. Marketing wants a website that’s easy to update and add content on the fly. Executives want a custom site that … [Read more...]
Four Common Types of Mistakes (And How to Avoid Them)
A new year is upon us, and in the spirit of the season, I want to propose a resolution: how to cut down on the wrong kinds of mistakes. To begin this mission, you need to first recognize the four different types of mistakes that exist. The dichotomy of the word “mistake” is interesting. On one hand, we need to … [Read more...]
The Four Pillars of Marketing Operations, Part 4: Process
Refining your Marketing Process As I write this I am are preparing for our end of year partner meeting. We have these meetings twice per year to make sure we are aligned, ensure we spout any grievances and to see how we can refine our processes so we can meet our brand purpose: genuine growth for customers and … [Read more...]