By Shannon Norkus & Jenna Vitale As our time at Red Bamboo Marketing has quickly come and gone, we have learned so much about the field of Marketing during this experience. Now that we have experienced things we have only before heard of in a classroom applied to real life situations, we feel more motivated and … [Read more...]
3 Subtle Marketing Techniques You Should Adopt Immediately
The words "subtle" and "marketing" aren't often used in the same sentence, except when accompanied by the word "not." But that doesn't mean all your marketing efforts have to be in your face. In fact, some of the best calls to action can be added in the least likely of places. Here are just a few of my favorite … [Read more...]
The Secret to a Successful Experiential Marketing Event
Summer is a time of making memories and having fun with family and friends. Whether it’s at street festivals, music concerts, or sporting events, the brands and the promotions make the experience memorable for us. We remember certain events or brands for different reasons. For example, having a unique connection … [Read more...]
Shannon Norkus, Marketing Intern: What I’ve Learned So Far
My third week as a marketing intern for Red Bamboo Marketing is coming to a close and I’m excited to think about everything that I’ve learned during this short time. I’ve gained so much knowledge already (from analyzing the players in the marketing community to more complex marketing concepts) that it’s difficult … [Read more...]
The 4 Pillars of Marketing Operations, Part 2: Marketing Technology
A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations—including budgeting, technology, measurement and processes. It’s hard to overlook technology if you are discussing marketing operations, because without the … [Read more...]