I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]
Research Like a Pro with Google Search Operators
Google has become a part of our daily lives—our “go to” for information on anything and everything. Our culture now uses the word “google” so often, it was added as a verb in the dictionary a few years back. By far, it’s the most widely used search engine in the US, holding a massive 67% market share … [Read more...]
Understanding Audience Intent (Or, Why Your Social Posts Keep Tanking)
It’s been three days since your latest social campaign went live, and you can’t stop hitting the refresh button in your browser. No new notifications. No engagement. And only three likes to show for your efforts. Three likes! And that's despite having thousands of followers for your page. What could have gone … [Read more...]
Easy, Custom or Scalable: Pick 2 for Your Next Website
Easy. Custom. Scalable. This is the holy trinity for digital tools, and yet there’s a hitch: you can only pick two. When it comes to implementing a new company website, this becomes quite evident. Marketing wants a website that’s easy to update and add content on the fly. Executives want a custom site that … [Read more...]
Four Common Types of Mistakes (And How to Avoid Them)
A new year is upon us, and in the spirit of the season, I want to propose a resolution: how to cut down on the wrong kinds of mistakes. To begin this mission, you need to first recognize the four different types of mistakes that exist. The dichotomy of the word “mistake” is interesting. On one hand, we need to … [Read more...]