“The team from Red Bamboo Marketing has become part of ours—working alongside us and providing key resources to help us deliver on our goals. They played an instrumental role in kick-starting the marketing operations and sales enablement strategies at NCR—turning us in to a performance-driving marketing … [Read more...]
Customer Success: LocalVox
"Red Bamboo Marketing comes complete with a mastery of marketing aptitude that has a direct impact on sales effectiveness. If I were building a company and looking for savvy sales/marketing to help increase profitability, I would hire Red Bamboo immediately. Their thoughtful and balanced approach make all the … [Read more...]
Customer Success: Microsoft – Marketing Strategy
"Landlord was the best program we have ever worked on at Microsoft. Working with the team at Red Bamboo Marketing has been a real pleasure at a variety of levels, from their professionalism and industry expertise to their flexibility and collaborative approach." Marcia Doron, Altico Advisors Microsoft sees … [Read more...]
Customer Success: Cadbury
Sweet success in Hispanic marketing strategy* Challenge: Cadbury needed a unique, captivating platform to showcase its portfolio of brands—Dentyne , Trident, Halls, Stride, Sour Patch, and Swedish Fish—in Hispanic markets. Solution: Make consumers feel as if they are visiting a carnival “fun house” (casa de la … [Read more...]
Back to Basics: Focus on Marketing Fundamentals for Better Results
Like millions of Americans, I spent this past weekend plopped on my couch watching the NFL kickoff weekend. While my not-so-home-team Dallas Cowboys were getting embarrassed on national TV, it gave me time to reflect on a couple thoughts: I wish I could go 1994 and tell younger Steve that liking the Cowboys … [Read more...]