My third week as a marketing intern for Red Bamboo Marketing is coming to a close and I’m excited to think about everything that I’ve learned during this short time. I’ve gained so much knowledge already (from analyzing the players in the marketing community to more complex marketing concepts) that it’s difficult … [Read more...]
The 4 Pillars of Marketing Operations, Part 2: Marketing Technology
A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations—including budgeting, technology, measurement and processes. It’s hard to overlook technology if you are discussing marketing operations, because without the … [Read more...]
Customer Success: Central Jersey Blood Center
"About six months ago, our director of marketing left on short notice, leaving us with no internal expertise to manage our growing internet and social-media presence. So far, they have met or exceeded our expectations, bringing both strategic and creative input to the table. They have integrated themselves into … [Read more...]
Can Angelina Jolie’s announcement drive more awareness?
Red Bamboo Marketing is fortunate to have FORCE, a non-profit organization, whose mission is to improve the lives of those affected by hereditary breast and ovarian cancer, as a client. So yesterday’s news of Angelina Jolie’s decision was squarely on our radar. Below is an excerpt from an article that one of … [Read more...]
2015 Marketing Trends Predictions: Useful or Not?
So it is November and already I have read my first article on 2015 marketing trends & predictions thanks to Media Bistro. I am sure it is the first of many that will come across my desk from now until the end of the year. While I enjoy reading these, after about the 5th one it all becomes the same message and … [Read more...]