I've found that idealism is a common trait among marketers. We're always looking to get in on "the next big thing" before the competition gets a whiff of the action. It's a trait that helps us innovate in the market and push our brands forward. Unfortunately, this quest for new tactics, tools and platforms has … [Read more...]
Three Steps to Betterment: Look In, Step Out, Rise Up
We’ve had a few months to think about the resolutions we made back in January. Now is the best time to reflect on what is working, and more importantly, what isn’t. Did we pick up any new habits? Conquer one of our vices? Finally fix the leaky sink? Whether your goal is to improve yourself, your business or the … [Read more...]
Research Like a Pro with Google Search Operators
Google has become a part of our daily lives—our “go to” for information on anything and everything. Our culture now uses the word “google” so often, it was added as a verb in the dictionary a few years back. By far, it’s the most widely used search engine in the US, holding a massive 67% market share … [Read more...]
Motherhood and Business: My Triumphs, Mistakes and Everything In-Between
I was pregnant with my second daughter when I started my first business. And boy did I fall into it. New to being a parent—I was also new to managing my own business. Balancing both was a struggle. And while there are similarities—lessons, difficulties and triumphs—business and motherhood responsibilities seemed … [Read more...]
Understanding Audience Intent (Or, Why Your Social Posts Keep Tanking)
It’s been three days since your latest social campaign went live, and you can’t stop hitting the refresh button in your browser. No new notifications. No engagement. And only three likes to show for your efforts. Three likes! And that's despite having thousands of followers for your page. What could have gone … [Read more...]
Easy, Custom or Scalable: Pick 2 for Your Next Website
Easy. Custom. Scalable. This is the holy trinity for digital tools, and yet there’s a hitch: you can only pick two. When it comes to implementing a new company website, this becomes quite evident. Marketing wants a website that’s easy to update and add content on the fly. Executives want a custom site that … [Read more...]
Four Common Types of Mistakes (And How to Avoid Them)
A new year is upon us, and in the spirit of the season, I want to propose a resolution: how to cut down on the wrong kinds of mistakes. To begin this mission, you need to first recognize the four different types of mistakes that exist. The dichotomy of the word “mistake” is interesting. On one hand, we need to … [Read more...]
The Four Pillars of Marketing Operations, Part 4: Process
Refining your Marketing Process As I write this I am are preparing for our end of year partner meeting. We have these meetings twice per year to make sure we are aligned, ensure we spout any grievances and to see how we can refine our processes so we can meet our brand purpose: genuine growth for customers and … [Read more...]
Red Bamboo Marketing is Very Pleased to Announce Head of New Business Development
Red Bamboo’s Leaves Grow Taller With New Business Development Addition Red Bank, NJ (December 11, 2015) – Red Bamboo Marketing is pleased to announce and welcome Jeffrey Slifer, who joins the New Business Development team. Slifer is responsible for the development of new business opportunities. He brings with … [Read more...]
An Attitude of Gratitude: What We’re Thankful for at Red Bamboo
Jennifer Garcia: Partner & CEO I am thankful for… Being able to pick up my daughter Carla from Pre-K everyday – it's her first year in school and she is literally laughing every day when I arrive. Not just smiling but smiling, so much – gushing, that she is laughing. Watching the relationship between … [Read more...]