First place award with the NJ AD Club for Trade Show Exhibit Booth for “The Apothecary Experience” Innovative collaboration creating a healthier future!* Challenge: Every year Merck hosts a Technology Innovation Summit for their R&D staff. To build excitement and encourage participation they … [Read more...]
The Secret to a Successful Experiential Marketing Event
Summer is a time of making memories and having fun with family and friends. Whether it’s at street festivals, music concerts, or sporting events, the brands and the promotions make the experience memorable for us. We remember certain events or brands for different reasons. For example, having a unique connection … [Read more...]
Customer Success: Dentyne
A fresh take on marketing though Hispanic media* Challenge: Dentyne needed a strategic platform to connect with Hispanic populations across the U.S. through music. Solution: Team up with #1 Hispanic media network Univision to promote Dentyne alongside mega-artists Enrique Iglesias, Jennifer Lopez, and Pitbull … [Read more...]
Customer Success: Nokia
“The pop-up is pivotal in helping us engage with consumers, tailor services to their interests, and activate them immediately. In just three weeks, we increased device sales tremendously while boosting data plan attach rates—and we expect this kind of growth to continue.” Cinthia Paola Ramírez, retail store … [Read more...]
Customer Success: Heineken
A winning strategy increases Heineken sales* Challenge: Heineken USA wanted to develop a program around its sponsorship of the Latin Grammy Awards to build brand awareness and increase sales among Hispanic populations. Solution: Created a fully integrated marketing plan with the tagline “Heineken brings you to … [Read more...]