Red Bamboo Continues to Grow with Addition of Communications Manager Red Bank, NJ (November 23, 2015) - Red Bamboo Marketing is excited to announce and welcome Kelly Martin, who is joining the team as Red Bamboo’s Communications Manager. Martin is working to help grow Red Bamboo and craft different types of … [Read more...]
The Four Pillars of Marketing Operations, Part 3: Measurement
Part 3: Analytics & Reporting Part three in our series on marketing operations focuses on measurement, the reason for the emergence of marketing operations. If you remember, marketing operations emerged because there was a need for a more ‘accountable’ view of marketing. For most executives, … [Read more...]
Thank You Red Bank: our first anniversary
Having lived in Red Bank since 2000, I have always been attracted to the small town, main street America vibe. While Red Bank has changed a bit aesthetically – for me that small town vibe has grown each year through the communities of which I am a part of – school and most recently business. My children started … [Read more...]
Final Thoughts: What We Learned at Our Summer Internships
By Shannon Norkus & Jenna Vitale As our time at Red Bamboo Marketing has quickly come and gone, we have learned so much about the field of Marketing during this experience. Now that we have experienced things we have only before heard of in a classroom applied to real life situations, we feel more motivated and … [Read more...]
3 Subtle Marketing Techniques You Should Adopt Immediately
The words "subtle" and "marketing" aren't often used in the same sentence, except when accompanied by the word "not." But that doesn't mean all your marketing efforts have to be in your face. In fact, some of the best calls to action can be added in the least likely of places. Here are just a few of my favorite … [Read more...]
The Secret to a Successful Experiential Marketing Event
Summer is a time of making memories and having fun with family and friends. Whether it’s at street festivals, music concerts, or sporting events, the brands and the promotions make the experience memorable for us. We remember certain events or brands for different reasons. For example, having a unique connection … [Read more...]
Shannon Norkus, Marketing Intern: What I’ve Learned So Far
My third week as a marketing intern for Red Bamboo Marketing is coming to a close and I’m excited to think about everything that I’ve learned during this short time. I’ve gained so much knowledge already (from analyzing the players in the marketing community to more complex marketing concepts) that it’s difficult … [Read more...]
The 4 Pillars of Marketing Operations, Part 2: Marketing Technology
A few weeks ago we posted a brief introduction to marketing operations, which has led us to this 4-part series on the pillars of marketing operations—including budgeting, technology, measurement and processes. It’s hard to overlook technology if you are discussing marketing operations, because without the … [Read more...]
The Definitive Blogging Checklist for Digital Marketers
Processes are a marketer's best friend. By creating a set of rules to help you focus, a good list allows you to write creative, effective posts that require less editing. And today, I'm pleased to share my personal 26-point blogging checklist with you. This comprehensive set of guidelines and best practices has … [Read more...]
Red Bamboo Marketing Welcomes New Interns, Asdrid Vasquez and Jenna Vitale
Red Bank, NJ- June 2, 2015- Red Bamboo Marketing is excited to announce the addition of its new summer internsAsdrid Vasquez and Jenna Vitale. Asdrid and Jenna’s primary responsibilities include execution of inbound marketing programs and developing online campaigns to help Red Bamboo service their growing account … [Read more...]